Have you ever thought about how important your personal brand really is to your business? In this episode, I break down for you the most important parts of your personal brand. You really have to know who you are and who you are targeting. You have to be able to craft and harvest your brand so you can show up on video and in your posts in the most authentic way. Use your experiences in your personal life to relate to your ideal audience, but also remember to be the CEO of your business. People will want your service or product because of YOU!