The best way to have growth in your business is to not sell the product, but sell the vision! You want to show your target customer how this product or service is going to change their life. You have to get them thinking about themselves. It’s all about how it benefits them! One of the most important ways to figure out what your ideal person needs is to figure out who your avatar is. Last week’s episode talked all about how to figure out who your avatar is and this episode is how you really show your ideal person why what you have to offer is something that’s going to change their lives. Take a listen.

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