Listen to the Corresponding Podcast Episode:
Elena emphasizes the importance of authentic messaging in business success. Drawing from her extensive corporate experience, she developed a signature framework that helps clients scale their businesses while maintaining work-life balance and avoiding burnout. For Elena, effective messaging isn't just about attracting clients; it's about creating meaningful connections that drive long-term business growth.
Her approach contrasts traditional sales tactics with a focus on speaking engagements and neuromarketing techniques. Elena found that delivering value without overt selling during presentations resulted in significant client interest and high conversions. This method not only transformed her business but also empowered her clients to achieve breakthroughs in their own ventures.
Reflecting on her personal growth, Elena highlighted overcoming societal expectations and embracing her authentic self as pivotal. From a childhood in communist-era Siberia to negotiating at boardroom tables worldwide, Elena's journey underscores the power of personal authenticity and resilience.
Looking forward, Elena envisions expanding her impact by empowering more women to succeed on their terms. Her goal is to foster a world where women thrive financially, passionately, and with purpose, whether through entrepreneurship or personal fulfillment.
For those inspired by Elena's story and seeking to enhance their business messaging, Elena offers resources like her podcast Bossy Heels and a free masterclass. She invites aspiring entrepreneurs to explore how her strategies can help them achieve business success aligned with their values.
Design Behind the BRAND
Elena's Channels
She has the Channel of the 22-12. It is really about having an emotional message that when in the mood, literally can transform people. Her Life's Work is Contagion, which means she is here to really be infectious with others with what she is passionate about. Her passion is what people are going to feel. The Natural Influencer is all about the ability to influence others with what they are passionate about, what comes natural. So, her natural capabilities, her natural gifts really have the power to influence others. She's got the strengths of Concentration and she has the strength of Imagination, which is such an incredible thing to have as a strength because she's here to help other women with their messaging.
Let's Talk Gene Keys
She also has something that I personally love and that is, Trait 11. We call it Gene Key 11, which is all about ideas and people being able to come to her for her ideas. Also with a Gene Key 17 for her opinions and really connecting up with her clients to help bring forward their stories into ideas and help with her guidance to be able to get to that next level of growth as entrepreneurs, which is so exciting.
Thematics
Thematics are your energy, what your energy of being can actually do to someone else in your aura. Elena has the ability to empower others through her thematics. So when she's empowered, she can empower others simply by being around them, which is so cool.
She is also here to share her experiences with others. So whatever she's experienced, she's gained knowledge through those experiences ,and she is here to share that with others as well.
She has some pretty great business skills and attributes. She has the business skill of public relations, capacity, reliability, and commitment.
The Vibe of Her Tribe
She also has quite a bit of that individual visual strengths, like we talked about that individual thematic. So every single Gene Key, every single Trait or Gate, we sometimes call it in traditional Human Design, every single one that we have has a theme to it. It is either to empower others or it's to share what you know or to share your experiences or to create support, or support and protect. In her design, it's overwhelmingly on the empowerment side. She had to go first. She had to empower herself first, become that empowered version of herself so that she could then help others with what she was able to learn in her experiences as well.
It's such a beautiful design. I could go on and on and on, but this gives you at least an overarching sense of her design and how that is helping her to lean into what she is doing for women, for entrepreneurs who are really here to take their businesses to the next level.
About Elena Daccus
Elena is a serial entrepreneur, founder and CEO with over 20 years of mergers and acquisitions experience. She has bought and sold over 50 companies worth over $10 Billion and opened the lids to hundreds of businesses. She knows what works and what does not, what sell and what does not. She is the international speaker, coach and a go to expert for the world's top founders CEOs and experts to scale their business to the next level.
Listen to her Bossy Heels Podcast: www.bossyheels.com/podcasts
Get access to Elena’s Free Masterclass: www.bossyheels.com/walkthrough
