Listen to the Corresponding Podcast Episode:
The Beginning of My Journey
Starting a business isn't easy. When I launched my first venture—a brick-and-mortar boutique—it was a challenging yet invaluable experience. After 18 months, I sold the boutique, knowing it wasn’t the ultimate path I wanted to follow. This led me to start my coaching business six years ago. The journey since has been nothing short of transformative.
Setting a NOW Goal® without Deadlines
One of the crucial lessons I've learned is to avoid attaching strict deadlines to big goals, we like to call the NOW Goals® in my community. If you're passionate about a dream, you'll pursue it no matter how long it takes. Early on, my NOW Goal® was to generate consistent revenue—specifically, $10,000 a month. Achieving this milestone was vital for my business's survival, allowing me to avoid returning to corporate life.
The Trap of Revenue Milestones
The Reality of Celebrity Entrepreneurs
Many celebrity entrepreneurs focus heavily on marketing and sales but often lack in delivery. I've experienced firsthand the disappointment of purchasing from such figures, only to receive subpar products and services. This disparity highlights a significant issue in the entrepreneurial world—successful marketing doesn’t always equate to valuable offerings.
Profit Over Revenue
The focus on revenue can be misleading. A business generating $1 million in revenue might not be as successful as one making $400,000 if the latter is more profitable. Profitability is key, and it's essential to prioritize what remains after expenses and taxes. This shift in perspective has profoundly impacted my approach to business growth.
My New Business Philosophy
In 2023, I undertook a complete reset, focusing on aligned growth. This year has been about structuring my offers to deliver maximum value while maintaining a flexible schedule for personal projects and continuous learning. My goal is now to generate $100,000 a month in profit, emphasizing profitability over mere revenue.
Aligning Success with Personal Values
Success isn't solely about financial milestones. It's about creating a business that aligns with your values and provides time and space for personal growth. Whether your goal is a five-figure or eight-figure business, success should be defined by profitability, time, and alignment with your personal and professional aspirations.
The Magic Sales Method
Register here: julieciardi.com/magic
It’s time to redefine success on your terms. Focus on profitability, alignment, and personal fulfillment rather than getting swept up in arbitrary revenue milestones. Join our workshop to enhance your sales strategy and experience a new way of doing business.
For more information and to join the Magic Sales Method workshop, visit julieardi.com/magic.
Remember, success is not just about the numbers. It's about creating a business that serves you and your clients, providing value and achieving true fulfillment.