I recently chatted with Amanda Hofman, creator of Go To Market & my personal partner when it comes to the merch we offer in the IGNITE Her Shop. We break down how you can use merch to add fuel to your marketing fire!
We're talking about how your merch can be a conversation starter for people to understand what you do, how your merch strategy can align to your Gene Keys Profile & Brand Archetype, and more on the latest episode of my podcast, BRAND!
It's time to start thinking about creating your own merch to create your own movement!
Listen to the Podcast Episode:
Amanda Hofman is the Co-Founder and CEO of Go To Market, a branded merchandise studio that focuses on sustainable, beautiful design. We create custom print-on-demand swag shops for companies and brands of all sizes.
Amanda lives in NYC with her husband, two kids and rescue dog Greta. She loves running, racing, cycling, and bike touring — and is always up for talking about bike touring or branded merch!
Go give Amanda a follow at @gotomarketstudio
Check out our very own IGNITE Her Shop so you can see how we’re using our merch to fuel our marketing!
